Iceland Review • Media Power Monitor

All Source Passports

Source Passport

IS-M-00002-8

Issued and maintained by MJRC

Legal name: Iceland Review ehf.
Country: Iceland
Type: Magazine
Founded: 1963
Editor-in-chief: Gísli Eyland (ábyrgðarmaður / responsible editor)
Claim: Not claimed by the organisation
Last verified: 23 February 2026

1 of 6 layers verified

Origin Partly verified
Control Not yet verified
Money Nothing disclosed
Channels Verified
Distribution Nothing disclosed
Networks Nothing disclosed

Transparency

Partial

6 of 7 key disclosures on record, 1 of them checked by our researchers.

Legal name and registration number on record, not yet checked
Owners with influence on record, not yet checked
Beneficial owners (the people behind the companies) on record, not yet checked
State or public-body ownership stated on record, not yet checked
State advertising or revenue mix not disclosed
Public contact address on record, not yet checked
Official websites and accounts verified

Represent this organisation? Add state advertising or revenue mix and the level moves up. Claim and complete

The organisation has not claimed this passport. It is built from public records; every fact shows its source and whether a researcher has checked it. Something wrong? Report it · Represent this organisation? Claim the passport

Who is it?

Origin

Partly verified

Brand names Pending check: Iceland Review
icelandreview.com
Company registration number Pending check: Kennitala 551123 0810
Registered address Pending check: Fiskislóð 45, 101 Reykjavík
Public contact email Pending check: icelandreview@icelandreview.com

2 sources

Who stands behind it?

Control

Not yet verified

Owners with influence Pending check: Owner Share % Holding Owner type
Blágrýti ehf. 89.11% Direct Company
Ingólfur Axelsson (100% owner of Blágrýti ehf.) 89.11% Indirect Person
Newsmith Capital ehf. 10.89% Direct Company
Gísli Eyland (100% owner of Newsmith Capital ehf.) 10.89% Indirect Person
Beneficial owners Pending check: On file; available on request. Request the full record
State or public-body ownership Pending check: None
Parent group Pending check: Blágrýti ehf. (Ingólfur Axelsson)

Owner	Share %	Holding	Owner type
Blágrýti ehf.	89.11%	Direct	Company
Ingólfur Axelsson (100% owner of Blágrýti ehf.)	89.11%	Indirect	Person
Newsmith Capital ehf.	10.89%	Direct	Company
Gísli Eyland (100% owner of Newsmith Capital ehf.)	10.89%	Indirect	Person

2 sources

Who pays?

Money

Nothing disclosed

State advertising and foreign public funding: Not disclosed
Revenue mix: Not disclosed
Named funders: Not disclosed

Where does it appear?

Channels

Verified

Official websites Verified: icelandreview.com
Official social accounts: Not disclosed

1 source

Fjölmiðlanefnd media register, entry Iceland Review ehf. (updated 20 Oct 2025), read 2026-10-19 (publishes Iceland Review and icelandreview.com; same owners)

How does it travel?

Distribution

Nothing disclosed

Distribution partners: Not disclosed

Who is connected?

Networks

Nothing disclosed

Sister outlets in the same group: Not disclosed
Documented public-office or party roles: Not disclosed

Change history

Version	Date	What changed
2	20 October 2026	Updated from research database (Origin, Control, Channels)
1	19 October 2026	First published

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