The Spinoff
Source Passport
NZ-M-00005-5
Issued and maintained by MJRC
- Legal name
- Not disclosed
- Country
- New Zealand
- Type
- Online news
- Founded
- 2014
- Editor-in-chief
- Veronica Schmidt (Editor)
- Claim
- Not claimed by the organisation
- Last verified
- Not yet
0 of 6 layers verified
Transparency
Partial
4 of 7 key disclosures on record, 0 of them checked by our researchers.
- Legal name and registration number not disclosed
- Owners with influence on record, not yet checked
- Beneficial owners (the people behind the companies) not disclosed
- State or public-body ownership stated on record, not yet checked
- State advertising or revenue mix on record, not yet checked
- Public contact address not disclosed
- Official websites and accounts on record, not yet checked
Represent this organisation? Add legal name and registration number, beneficial owners (the people behind the companies), public contact address and the level moves up. Claim and complete
The organisation has not claimed this passport. It is built from public records; every fact shows its source and whether a researcher has checked it. Something wrong? Report it · Represent this organisation? Claim the passport
Needs update: this passport has not been fully verified yet.
Who is it?
Origin
Not yet verified
- Brand names Pending check
- The Spinoff
- Company registration number
- Not disclosed
- Registered address
- Not disclosed
- Public contact email
- Not disclosed
3 sources
- The Spinoff, "Our story" page, read 2026-10-20 (founded 2014 by Duncan Greive; CEO Amber Easby; Editor Veronica Schmidt; revenue from member donations, advertising and commercial partnerships, and project funding from Google, NZ On Air (Juggernaut, Now You Know) and Creative NZ (books); Facebook, YouTube, Instagram, LinkedIn accounts)
- The Spinoff, "About The Spinoff" page, read 2026-10-20 (founded 2014 by Duncan Greive; CEO Amber Easby; Editor Madeleine Chapman)
- The Spinoff, Duncan Greive, "The epic inside story of The Spinoff's first 10 years", republished 25 Dec 2024, read 2026-10-20 (Greive founded The Spinoff, which went live 10 September 2014; he and his wife Niki own the company; Greive chairs the board)
Who stands behind it?
Control
Not yet verified
- Owners with influence Pending check
Owner Owner type Duncan Greive Person Niki Greive Person - Beneficial owners
- Not disclosed
- State or public-body ownership Pending check
- None
- Parent group
- Not disclosed
Who pays?
Money
Not yet verified
- State advertising and foreign public funding
- Not disclosed
- Revenue mix
- Not disclosed
- Named funders Pending check
Funder Type Note NZ On Air Government or public body project funding for series such as Juggernaut and Now You Know Google Company funding for technology-based work Creative New Zealand Government or public body funding for books coverage
Where does it appear?
Channels
Not yet verified
- Official websites Pending check
- Official social accounts Pending check
Platform Link Facebook facebook.com/thespinofftv/ YouTube youtube.com/channel/UCprQWxc91NtC1Jx1iuEbC-Q Instagram instagram.com/thespinofftv/ LinkedIn linkedin.com/company/the-spinoff/
How does it travel?
Distribution
Nothing disclosed
- Distribution partners
- Not disclosed
Who is connected?
Networks
Nothing disclosed
- Sister outlets in the same group
- Not disclosed
- Documented public-office or party roles
- Not disclosed
Change history
| Version | Date | What changed |
|---|---|---|
| 1 | 4 November 2026 | First published |
Need the full picture?
This passport is the public summary. Our researchers can trace full ownership chains, funding, distribution and networks behind this organisation.
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