Category: Audiences
Posted in Audiences
The Middle East: Have You Been Watching?
Marius Dragomir 6 April 2016
As online video consumption skyrockets in the Middle East and North Africa (MENA) region, power holders are desperately looking for smart blocking tools. But the…
Analytics in the Newsroom: Just How Powerful Can They Become?
Federica Cherubini 4 March 2016
The use of data and analytics to track audience behavior is becoming increasingly more central in newsrooms around the world. A data-informed approach, once associated…
Posted in Audiences
Millennials Are Shaping the Future Latin American Media
Jimena Zuluaga 2 December 2015
Millennials, as today’s youth are known, are the dominant audience of Latin America. They increasingly consume media on mobile devices. These two trends are telling…