Although a majority of new consumers choose sources of information from across the political and ideological spectrum, a significant number of people still consume news content homogeneously, an effect of the audience polarization, according to a study from the UK-based Loughborough University released in September 2021.

Such bubbles can be found at both ends of the political spectrum, yet they differ from country to country. For example, in the Czech Republic, some 16% of the people belong to the conservative pro-government bubble whereas in Serbia some 43.5% of the people are part of this echo chamber.

Photo: MPM