Baidu • Media Power Monitor

All Source Passports

Source Passport

CN-T-00003-0

Issued and maintained by MJRC

Legal name: Baidu, Inc.
Country: China
Type: Platform or infrastructure
Founded: Not disclosed
Chief executive: Not disclosed
Claim: Not claimed by the organisation
Last verified: Not yet

0 of 5 layers verified

Origin Not yet verified
Control Not yet verified
Money Nothing disclosed
Channels Nothing disclosed
Networks Not yet verified

Transparency

Limited

3 of 7 key disclosures on record, 0 of them checked by our researchers.

Legal name and registration number on record, not yet checked
Owners with influence on record, not yet checked
Beneficial owners (the people behind the companies) on record, not yet checked
State or public-body ownership stated not disclosed
Revenue mix or named funders not disclosed
Public contact address not disclosed
Official websites and accounts not disclosed

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Needs update: this passport has not been fully verified yet.

Who is it?

Origin

Not yet verified

Brand names: Not disclosed
Company registration number Pending check: SEC CIK 1329099
Registered address Pending check: Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, PRC (principal executive offices; incorporated in the Cayman Islands)
Public contact email: Not disclosed

1 source

Baidu, Inc., Annual Report on Form 20-F for the fiscal year ended 31 Dec 2025 (SEC EDGAR, CIK 1329099, filed 2026), read 2026-10-20 (Baidu, Inc., incorporated in the Cayman Islands; principal executive offices Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing 100085; VIEs Beijing Baidu Netcom Science Technology Co., Ltd., Beijing Perusal Technology Co., Ltd. and Beijing iQIYI Science & Technology Co., Ltd., whose individual nominee shareholders are directors or employees of Baidu or iQIYI; business lines include Baidu Core and iQIYI; 2025 revenue RMB129,079 million; only the first part of the filing was readable)

Who stands behind it?

Control

Not yet verified

Owners with influence Pending check: Owner Share % Holding Owner type
Handsome Reward Limited 16.60% Direct Company
Robin Yanhong Li 19.20% Indirect Person
Beneficial owners Pending check: On file; available on request. Request the full record
State or public-body ownership: Not disclosed
Parent group: Not disclosed

Owner	Share %	Holding	Owner type
Handsome Reward Limited	16.60%	Direct	Company
Robin Yanhong Li	19.20%	Indirect	Person

1 source

SEC Schedule 13G (Amendment No. 19) on Baidu, Inc., date of event 30 Jun 2025, signed 14 Aug 2025, read 2026-10-20 (Robin Yanhong Li 521,447,432 ordinary shares = 19.2%, 60.2% of total outstanding voting power, incl. voting proxies over 66,046,096 Class A ADSs held by employees; Handsome Reward Limited (BVI, 'wholly owned by Mr. Li') 448,857,368 shares = 16.6%, 59.3% of voting power, holding 439,200,000 Class B shares; wife Melissa Ma record holder of 3,732,240 Class A and 85,040,000 Class B shares, beneficial ownership disclaimed)

Who pays?

Money

Nothing disclosed

Revenue mix: Not disclosed
Named investors and funders: Not disclosed

Where does it appear?

Channels

Nothing disclosed

Official websites: Not disclosed
Official social accounts: Not disclosed

Who is connected?

Networks

Not yet verified

Other services of the same group Pending check: iQIYI
Documented public-office or party roles: Not disclosed

1 source

Baidu, Inc., Annual Report on Form 20-F for the fiscal year ended 31 Dec 2025 (SEC EDGAR, CIK 1329099, filed 2026), read 2026-10-20 (Baidu, Inc., incorporated in the Cayman Islands; principal executive offices Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing 100085; VIEs Beijing Baidu Netcom Science Technology Co., Ltd., Beijing Perusal Technology Co., Ltd. and Beijing iQIYI Science & Technology Co., Ltd., whose individual nominee shareholders are directors or employees of Baidu or iQIYI; business lines include Baidu Core and iQIYI; 2025 revenue RMB129,079 million; only the first part of the filing was readable)

Change history

Version	Date	What changed
1	4 November 2026	First published

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<iframe src="https://mpmonitor.org/p/CN-T-00003-0/embed/" title="Source Passport CN-T-00003-0" width="100%" height="480" loading="lazy" style="border:0;max-width:720px"></iframe>

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