Heimildin
Source Passport
IS-M-00001-0
Issued and maintained by MJRC
- Legal name
- Sameinaða útgáfufélagið ehf.
- Country
- Iceland
- Type
- Magazine
- Founded
- Not disclosed
- Editor-in-chief
- Ingibjörg Dögg Kjartansdóttir (ábyrgðarmaður / responsible editor)
- Claim
- Not claimed by the organisation
- Last verified
- 23 February 2026
1 of 6 layers verified
Transparency
Partial
5 of 7 key disclosures on record, 1 of them checked by our researchers.
- Legal name and registration number on record, not yet checked
- Owners with influence on record, not yet checked
- Beneficial owners (the people behind the companies) not disclosed
- State or public-body ownership stated on record, not yet checked
- State advertising or revenue mix not disclosed
- Public contact address on record, not yet checked
- Official websites and accounts verified
Represent this organisation? Add beneficial owners (the people behind the companies), state advertising or revenue mix and the level moves up. Claim and complete
The organisation has not claimed this passport. It is built from public records; every fact shows its source and whether a researcher has checked it. Something wrong? Report it · Represent this organisation? Claim the passport
Who is it?
Origin
Partly verified
- Brand names Pending check
- Heimildin
- Heimildin.is
- Company registration number Pending check
- Kennitala 480115 0580
- Registered address Pending check
- Aðalstræti 2, 101 Reykjavík
- Public contact email Pending check
- heimildin@heimildin.is
Who stands behind it?
Control
Not yet verified
- Owners with influence Pending check
Owner Share % Holding Owner type Þungeind ehf. 10% Direct Company Vilhjálmur Þorsteinsson (owner of Þungeind ehf.) 10% Indirect Person Góður punktur ehf. 7.60% Direct Company Reynir Traustason (100% owner of Góður punktur ehf.) 7.60% Indirect Person Heiða B. Heiðarsdóttir 7.60% Direct Person Höskuldur Höskuldsson 7.60% Direct Person Ingibjörg Dögg Kjartansdóttir 7.60% Direct Person Jón Ingi Stefánsson 7.60% Direct Person Jón Trausti Reynisson 7.60% Direct Person Snæbjörn Björnsson Birnir 7.60% Direct Person HG80 ehf. 6.90% Direct Company Hjálmar Gíslason (owner of HG80 ehf.) 6.90% Indirect Person Sameinaða útgáfufélagið ehf. (own shares) 6.70% Direct Company - Beneficial owners
- Not disclosed
- State or public-body ownership Pending check
- None
- Parent group Pending check
- none (no controlling owner; held by staff, founders and investors)
2 sources
- Fjölmiðlanefnd media register, entry Sameinaða útgáfufélagið ehf. (ownership updated 16 March 2026), read 2026-10-19 (direct and indirect owners with %, media published)
- Fjölmiðlanefnd media register, entry Heimildin (information recorded 12 May 2023; responsible editor changed 23 Sep 2024), read 2026-10-19 (provider Sameinaða útgáfufélagið ehf., kt. 480115 0580, Aðalstræti 2, 101 Reykjavík; ábyrgðarmaður; e-mail; website)
Who pays?
Money
Nothing disclosed
- State advertising and foreign public funding
- Not disclosed
- Revenue mix
- Not disclosed
- Named funders
- Not disclosed
Where does it appear?
Channels
Verified
- Official websites Verified
- Official social accounts
- Not disclosed
How does it travel?
Distribution
Nothing disclosed
- Distribution partners
- Not disclosed
Who is connected?
Networks
Not yet verified
- Sister outlets in the same group Pending check
- Mannlíf
- Vísbending
- Heimilisblaðið
- Documented public-office or party roles
- Not disclosed
Change history
| Version | Date | What changed |
|---|---|---|
| 2 | 20 October 2026 | Updated from research database (Origin, Control, Channels, Networks) |
| 1 | 19 October 2026 | First published |
Need the full picture?
This passport is the public summary. Our researchers can trace full ownership chains, funding, distribution and networks behind this organisation.
Commission an analysisUse this passport on your website
1. Disclosure box
A live "who owns and funds us" box for your About or Imprint page. It shows what this passport shows, so it stays correct when the record changes.
2. Badge
For the footer or imprint. It always shows the current status and belongs only on the official websites listed above.
3. Site tag
One line in the <head> of your website links it to this passport. Tools can then confirm the site and the record belong together, and a claim from this website is confirmed faster.
4. QR code for print
For the printed edition, business cards, studio sets or event banners. It encodes only the short link, so it never needs reprinting.
Download: QR code (SVG), QR code (PNG), print card (SVG)
